Tricia Hoke

A Designer at heart, with the acumen of a developer.

Tricia Hoke has worked in almost every sector of the fashion industry — as a designer, a developer, a fit technician, a retail buyer and seller, a fashion show producer, and she has even worked on the factory floor.

Her industry working experience has been focused on technical design in the active/outerwear markets (men, women, children) and includes work for brands such as: Sierra Designs, Skirt Sports, Garb, Isis, Smartwool, Descente, Izod and Tehama Golf.

Her entrepreneurial experience has mainly focused on designing and producing creative cut & sew knits, ready to wear garments, and clever solutions in pattern and business. Innovation in process, small batch manufacturing, made to order production capabilities and a higher than usual interest in the ways "tech" can improve the apparel industry is what keeps her up at night and gets her going during the day.

Most recent, she has co-founded The Cotery-(, an online platform and marketplace for brands and designers, enabling them to design, sell and launch made to order collections. By dramatically reducing the price of entry into the market, cutting development costs, and eliminating inventory risk designers are able to focus on what they love... the creative.  

Prior to this Tricia founded Pie Apparel, a full service design and product development firm focused on servicing independents and small brands (such as Mondo Guerra),  Built a custom order business selling her signature line of transformable knits, and was a co-founder of the eco-conscience apparel company Potential Fashions.

Her favorite thing about the apparel industry is taking a wildly creative idea, and applying logic.